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MMFF 2017 | Screening Distribution | Day 2

metro manila

We present our 2nd report about the Film Distribution of the Metro Manila Film Festival that is taking place in Philippines from December 25th – January 7th, 2017

* – Note: We remind readers that this research is being done on 167 venues from 69 Cities . A more detailed report will be publish once the festival is done. Source: ClickTheCity and CinemaWebsites. This is a fair, impartial, independent and transparent research done by people who support Filipino Cinema.

Day 2 | Tuesday| December 26th, 2017

Resume:
On the second day of the MMFF 2017 there were 3829 screenings on 167 venues. Gandarrapiddo: The Revenger Squad again led the screenings chart with 1137 screenings (29.69 %). At the bottom we find Ang Larawan with only 152 (3.97 %). As expected SM Cinema lead the chart with 1432 screenings.

Today we have to rise our first yellow card because we notice they pulled out “And Larawan” from 18 venues, “Deadma Walking” from 13 and “All of You” from 27. This clearly contradicts what the Executive Committee said on Dec 26, that “they want to encourage audience to support all 8 entries” (Rappler).

The MMFF is clearly pulling out less profitable movies, only to add screenings for more profitable movies such as “The Revenger Squad” who got 263 new screenings on Day 2.

The spokesperson for the MMFF, Noel Ferrer said on DZMM that Mall Owners and the producers of “Ang Larawan” met and agreed on the pull-out because they realized the film didn’t had a strong audience in some areas. Ferrer also said that the cinemas will again screen it on January 1st, 2018 (ABS-CBN).

General Information

Total Number of Screenings Active Venues
3829 167

Distribution by Movies

Movie Screenings % Venues
Gandarrapiddo: The Revenger Squad 1137 29.69 152
Ang Panday 726 18.96 141
Meant to Beh 537 14.02 118
Haunted Forest 473 12.35 102
All of You 330 8.62 70
Deadma Walking 241 6.29 47
Siargao 233 6.09 48
Ang Larawan 152 3.97 34

Distribution by Cinema Houses

Cinema Screenings %
Ayala Malls Cinemas 331 8.64
Gaisano Malls 170 4.44
Megaworld Lifestyle Cinemas 128 3.34
Robinsons Movieworld 872 22.77
SM Cinemas 1432 37.40
Vista Malls Cinemas 197 5.14
Others 699 18.26

Distribution of Movies by Cinema Houses

AM GM ML RM SM VM OT
All of you 44 29 17 76 77 17 70
Ang Larawan 24 5 10 20 50 13 30
Ang Panday 35 29 17 169 297 40 139
Deadma Walking 34 23 17 28 73 19 47
Gandarrapiddo: The Revenger Squad 60 34 23 301 462 51 206
Haunted Forest 40 21 23 126 169 21 73
Meant to Beh 53 19 10 131 207 30 87
Siargao 41 10 11 21 97 6 47

* – AM: Ayalla Malls Cinemas | GM: Gaisano Malls Cinemas | ML: Megaworld Lifestyle Malls | RM: Robinsons Movieworld | SM: SM Cinemas | VM: Vista Malls Cinemas | OT: Others

Variation in Screenings (Day 1 vs Day 2)

Movie Day 1 Day 2 Variation
Gandarrapiddo: The Revenger Squad 874 1137 +263
Ang Panday 677 726 +49
Meant to Beh 549 537 -12
All of You 510 330 -180
Haunted Forest 490 473 -17
Deadma Walking 306 241 -65
Ang Larawan 243 152 -91
Siargao 232 233 +1

Variation in Venue Number (Day 1 vs Day 2)

Movie Day 1 Day 2 Variation
Gandarrapiddo: The Revenger Squad 136 152 +16
Ang Panday 133 141 +8
Meant to Beh 111 118 +7
All of You 98 70 -27
Haunted Forest 98 102 +4
Deadma Walking 60 47 -13
Ang Larawan 52 34 -18
Siargao 46 48 +2

Complains

Public complained about “Ang Larawan” and “All About you” being pull out of cinemas. MMFF explained that they meet the producers of “Ang Larawan” and together with Cinema owners agree to pull out the movie from venues. Source ABS-CBN “Why Ang Larawan was pulled out from Cinemas” (Dec 27, 2017).

AFF Notes

Star Wars: The Last Jedi is still being shown in some cinemas. This screenings didn’t take part of this report.

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