We present our 2nd report about the Film Distribution of the Metro Manila Film Festival that is taking place in Philippines from December 25th – January 7th, 2017
* – Note: We remind readers that this research is being done on 167 venues from 69 Cities . A more detailed report will be publish once the festival is done. Source: ClickTheCity and CinemaWebsites. This is a fair, impartial, independent and transparent research done by people who support Filipino Cinema.
Day 2 | Tuesday| December 26th, 2017
Resume:
On the second day of the MMFF 2017 there were 3829 screenings on 167 venues. Gandarrapiddo: The Revenger Squad again led the screenings chart with 1137 screenings (29.69 %). At the bottom we find Ang Larawan with only 152 (3.97 %). As expected SM Cinema lead the chart with 1432 screenings.
Today we have to rise our first yellow card because we notice they pulled out “And Larawan” from 18 venues, “Deadma Walking” from 13 and “All of You” from 27. This clearly contradicts what the Executive Committee said on Dec 26, that “they want to encourage audience to support all 8 entries” (Rappler).
The MMFF is clearly pulling out less profitable movies, only to add screenings for more profitable movies such as “The Revenger Squad” who got 263 new screenings on Day 2.
The spokesperson for the MMFF, Noel Ferrer said on DZMM that Mall Owners and the producers of “Ang Larawan” met and agreed on the pull-out because they realized the film didn’t had a strong audience in some areas. Ferrer also said that the cinemas will again screen it on January 1st, 2018 (ABS-CBN).
General Information
| Total Number of Screenings | Active Venues |
|---|---|
| 3829 | 167 |
Distribution by Movies
| Movie | Screenings | % | Venues |
|---|---|---|---|
| Gandarrapiddo: The Revenger Squad | 1137 | 29.69 | 152 |
| Ang Panday | 726 | 18.96 | 141 |
| Meant to Beh | 537 | 14.02 | 118 |
| Haunted Forest | 473 | 12.35 | 102 |
| All of You | 330 | 8.62 | 70 |
| Deadma Walking | 241 | 6.29 | 47 |
| Siargao | 233 | 6.09 | 48 |
| Ang Larawan | 152 | 3.97 | 34 |
Distribution by Cinema Houses
| Cinema | Screenings | % |
|---|---|---|
| Ayala Malls Cinemas | 331 | 8.64 |
| Gaisano Malls | 170 | 4.44 |
| Megaworld Lifestyle Cinemas | 128 | 3.34 |
| Robinsons Movieworld | 872 | 22.77 |
| SM Cinemas | 1432 | 37.40 |
| Vista Malls Cinemas | 197 | 5.14 |
| Others | 699 | 18.26 |
Distribution of Movies by Cinema Houses
| AM | GM | ML | RM | SM | VM | OT | |
|---|---|---|---|---|---|---|---|
| All of you | 44 | 29 | 17 | 76 | 77 | 17 | 70 |
| Ang Larawan | 24 | 5 | 10 | 20 | 50 | 13 | 30 |
| Ang Panday | 35 | 29 | 17 | 169 | 297 | 40 | 139 |
| Deadma Walking | 34 | 23 | 17 | 28 | 73 | 19 | 47 |
| Gandarrapiddo: The Revenger Squad | 60 | 34 | 23 | 301 | 462 | 51 | 206 |
| Haunted Forest | 40 | 21 | 23 | 126 | 169 | 21 | 73 |
| Meant to Beh | 53 | 19 | 10 | 131 | 207 | 30 | 87 |
| Siargao | 41 | 10 | 11 | 21 | 97 | 6 | 47 |
* – AM: Ayalla Malls Cinemas | GM: Gaisano Malls Cinemas | ML: Megaworld Lifestyle Malls | RM: Robinsons Movieworld | SM: SM Cinemas | VM: Vista Malls Cinemas | OT: Others
Variation in Screenings (Day 1 vs Day 2)
| Movie | Day 1 | Day 2 | Variation |
|---|---|---|---|
| Gandarrapiddo: The Revenger Squad | 874 | 1137 | +263 |
| Ang Panday | 677 | 726 | +49 |
| Meant to Beh | 549 | 537 | -12 |
| All of You | 510 | 330 | -180 |
| Haunted Forest | 490 | 473 | -17 |
| Deadma Walking | 306 | 241 | -65 |
| Ang Larawan | 243 | 152 | -91 |
| Siargao | 232 | 233 | +1 |
Variation in Venue Number (Day 1 vs Day 2)
| Movie | Day 1 | Day 2 | Variation |
|---|---|---|---|
| Gandarrapiddo: The Revenger Squad | 136 | 152 | +16 |
| Ang Panday | 133 | 141 | +8 |
| Meant to Beh | 111 | 118 | +7 |
| All of You | 98 | 70 | -27 |
| Haunted Forest | 98 | 102 | +4 |
| Deadma Walking | 60 | 47 | -13 |
| Ang Larawan | 52 | 34 | -18 |
| Siargao | 46 | 48 | +2 |
Complains
Public complained about “Ang Larawan” and “All About you” being pull out of cinemas. MMFF explained that they meet the producers of “Ang Larawan” and together with Cinema owners agree to pull out the movie from venues. Source ABS-CBN “Why Ang Larawan was pulled out from Cinemas” (Dec 27, 2017).
AFF Notes
Star Wars: The Last Jedi is still being shown in some cinemas. This screenings didn’t take part of this report.
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